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Marketing ResearchMajor

Marketing Research

MR-602Prof. Rohan MehtaSemester 6Aug 22, 202610:00 AM – 12:00 PM
In 1 weekuntil exam

Exam Roadmap

  1. Internal Activities

    Done

  2. Internal Written Test

    You are here

    Aug 7, 2026 · 10:00 AM

    Overdue by 2 days

  3. Semester End Exam

    Aug 22, 2026 · 10:00 AM

    In 1 week

  4. Results

    Sep 12, 2026

    In 1 month

Connected Classwork

All classwork

Consumer Behaviour Survey Report

PendingAssignment

Marketing Plan — New Product Launch

CompletedAssignment

FMCG Brand Switching Study

In ProgressPresentation

FMCG Supply Chain Resilience — Discussion

PendingGroup Discussion

Consumer Behaviour Skit

In ProgressOther

Field Project — Local Retail Market Survey

PendingOther

Study Material

Browse Study Library
Notes1PDFPPT1VideosPYQReference Material2

Consumer Behaviour Models — PPT

OneDrive

Marketing Research — Survey Methodology Notes

Google Drive

Faculty Instructions

Units Covered

  • Unit 1: Research Process
  • Unit 2: Sampling Design
  • Unit 3: Data Collection Methods
  • Unit 4: Data Analysis & Report Writing

Exam Pattern

5 questions of 10 marks each. Attempt all. 2 hours duration.

Permitted Materials

Scientific calculator

Additional Instructions

  • Bring your own graph paper for the data analysis question.